New Fiat Punto Blue & Me. The feeling of relaxation evoked by Allevi’s music is that experinced while driving the new Fiat Punto. Allevi, while playing, follows his thoughts and is able to “feel” every drop of rain the car encounters and can see the nature surround him with every note played. The new technological dimension of the Punto Blue&Me merges with the ambiance: the woods are then illuminated with “technological plants”.

DIRECTOR: Luca Facchini PRODUCTION: Mercurio AGENCY: Armando Testa